New PSAs Emphasize Prevention of Type 2 Diabetes

November 30, 2018 – SAN DIEGO, Calif., Leading health organizations partnered this World Diabetes Day to raise awareness that more than 1 in 3 American adults have prediabetes, a serious condition that increases their risk of developing type 2 diabetes, heart attack and stroke. Despite its prevalence, nearly 90% of people with prediabetes don’t know they have it, and awareness is crucial since prediabetes can be reversed through lifestyle changes, such as healthy eating and increased physical activity. Based on data retrieved in October 2018 from the U.S. Census Bureau (July 1, 2016), the Centers for Disease Control and Prevention (CDC), Division of Diabetes Translation and 2016 GfK MRI (Survey of the American Consumer), more than 7.7% of people have diabetes in San Diego County. November was National Diabetes Month, which means this time of year is a better time than ever to consult a doctor, a local office or a CDC-led National Diabetes Prevention Program about how to reverse prediabetes.

The American Medical Association (AMA) and Centers for Disease Control and Prevention (CDC), along with the Ad Council, released new PSAs that built on the successful awareness campaign that helped millions of Americans learn their risk for developing type 2 diabetes. The new, lighthearted PSAs run through humorous scenarios that highlight how the viewer and those close to them — whether it’s them, their boss or their boss’s boss — are at risk for type 2 diabetes. Family Health Centers of San Diego is proud to lend its support to the campaign, which raises the alarm about prediabetes and emphasizes the positive message that prediabetes can often be reversed through everyday lifestyle changes. The campaign encourages people to take a short online risk test at and speak with their doctor to confirm their diagnosis. The website features lifestyle tips and connects visitors to the National Diabetes Prevention Program.

Prediabetes can often be reversed through weight loss by healthy eating and increased physical activity. Diagnosis is critical, as research shows that people are much more likely to make the necessary lifestyle changes once they are aware of their condition. The total direct and indirect estimated cost of diagnosed diabetes in the United States in 2012 was $245 billion. A rise in incidence of type 2 diabetes presents a significant threat to San Diego, potentially. In an effort to reverse this trend, Family Health Centers of San Diego is supporting the national effort and working to make an impact in the community through the Let’s Prevent Diabetes Program.

Additional information on the campaign is available online at and information about Family Health Centers of San Diego is available at