We are re-running the article again from 2015 and 2016 to highlight the importance of consistent breast cancer screening. During the month of October, we continue our tradition and invite you to view upcoming mammogram events in your area.

Pink, long associated with all things soft and girly, has become a man’s color each October. It is the color of the gridiron. A color to remind us that beyond Sunday and Monday night football clashes, a very real battle is waged each day across our nation, by women who have breast cancer.

Why one woman gets breast cancer and another does not is still elusive, but it is certain that over 230,000 new cases of invasive breast cancer will be diagnosed in 2015. It is a shocking reality that 1 in 8 U.S. women (about 12%) will develop invasive breast cancer over the course of her lifetime. And there are no time-outs for the men. Over 2,300 new cases of invasive breast cancer will be diagnosed in men in 2015. While there is uncertainty around who gets breast cancer, it is not a random event. Some avoidable risk factors include, lack of physical exercise, lack of fresh food or too much processed food, being overweight, alcohol consumption and hormonal replacement therapy, to name a few. Even though two-thirds of those diagnosed are over age 55, more than 76,000 women under the age of 55 will receive a breast cancer diagnosis this year. At Family Health Centers of San Diego (FHCSD), we are committed to the cause of fighting breast cancer with 11 staff dedicated to providing optimal breast cancer case management and tracking. To date in 2015, FHCSD patients have received almost 15,000 separate breast cancer screening services. I love it when the tough guys of the NFL don their pink. Their commitment brings attention and donations to the fight against breast cancer. But the real commitment to the breast cancer battle is the one we make to ourselves, to our friends and to our family. That commitment is a promise to receive regular screenings, to ask loved ones if they have had their screening, to place it on the annual kitchen calendar and to model good preventive care for our children. Breast cancer has an excellent survival rate if caught early. So when your favorite 350-pound offensive lineman puts on those pink wristbands and pink shoes, remember he is reminding you it’s time to make that call. It is no longer just the color, it is the cause.

If you’d like to participate in this program, or learn more about it, contact our Development Department at (619) 515-2370.